Lui is a Swiss streetwear label founded in 2022 in Zürich.

Inspired by the functional core of streetwear, the brand explores the boundaries of textile design and garment construction, experimenting with fabrics, structures, and functionality. It focuses on handcrafted pieces that blend unisex aesthetics with innovative fabric treatments and a commitment to sustainability.

Clothing is approached as a form of expression that pushes limits – in material, design, and identity. Each piece balances precision with creativity, structure with play.

Created for those who challenge conventions on any level, this project builds a growing community around shared values and independent style. More than a label, it is a movement in constant evolution.